Digital transformation, what it is and how to do it

 

In the early years of the 21st century, people and companies are living in the midst of the so-called fourth industrial revolution, which is bringing about radical change with the ever faster and broader introduction of new methods and processes in all areas.

But even before this revolutionary point is reached, changes have already taken place that are rendering obsolete the production and management processes to which people of a certain age are accustomed.

In today’s world, the Internet is ubiquitous, which has reduced the entire planet to a very small place, created the phenomenon of globalization and, moreover, created new tools and opportunities for all kinds of activities (including productive ones).

When we have a business (whether large, medium or small), we are left with no choice but to adapt, embrace and take advantage of the digital world that surrounds us.

Why do you need to digitize the company? We have no other alternative for several reasons:

Scope of business

In our era of globalization, the sale of our products and services can reach any point on the planet.

In order to be able to sell our product, we need a good reputation on the Internet, which we cannot achieve if we only have a more or less good website and a certain presence on social networks; our name and brand must take care of this good name and moreover POSITION itself on the Internet, which requires important work and needs professionals.

Our product and brand must be accessible to potential customers so that they can easily find it in the geographic areas where we intend to sell it. To do this we must manage our presence on Internet search engines through paid advertising methods or through natural methods (SEO positioning).

Big data

Big data and NoSQL systems are tools we use to gather information about massive data from people, such as people. Potential consumers, can count, analyse and use.

Data management may relate to the data our company has from its past and potential customers.

Social networks and search engines have already implemented the use of this tool and use the so-called algorithms.

Management

For all management activities, from the preparation of workers’ payslips, invoices, bookkeeping, to the organization of productive activity through the creation of quadrants, digitization is essential in our company.

Today there are computer programs that solve this in an absolutely efficient way, and the accounting documentation can be prepared in a simple, safe way, without us having to devote any part of our time to it.

The same applies to all other management processes in our company, from warehouse management to work organization.

All this reduces administrative and production costs and increases the efficiency and productivity of our company.

What should we consider when digitizing our business?

Even if it is essential, having adequate computer equipment, programs and internet connections is not enough.

First, we need knowledgeable professionals who can implement our processes and maintain our website.

On the other hand, digitization should start with corporate management, which is the first to adapt to these changes.

We must also train our employees in the new methods and procedures so that they can use them easily, comfortably and safely.

If done well, the change need not cause problems or affect workers’ well-being; on the contrary, it will be a positive change that will increase our company’s productivity and profitability.