The impact of social media in the workplace

 


With modern evaluation tools you can see exactly how successful your social media marketing is, it can be evaluated in detail, how many users have seen, clicked on and responded to the posts and also how much you spent on campaigns. This will allow you to optimize your achievements to best target your target audience at a minimal cost.

Recruiting

Social media can help you find potential employees. Through LinkedIn and Xing, but also Facebook & Co., you can specifically and cost-effectively seek applicants. Through authentic social media channels, you show candidates that you are a contemporary employer.

So what should you look for when using social media for your business?

·       Create an account for your business and do not use your private profile. This can quickly seem unprofessional.

·       You should post regularly. Customers should not feel “full”. However, active and regular communication is important.

·       Not only regular, but also high-quality contributions should be created, which generate an added value for the readers.

·       Stay authentic with a recurring tone / pattern / design. You do not necessarily have to remain formal.

·       Stay true to yourself and present yourself and your team at work. This gives the customer a picture of you that strengthens your personal relationship and trust.

·       Sometimes a picture says more than a thousand words. Sometimes use pictures, videos, blogs or websites with your posts and limit yourself to the essentials. Today’s users do not have time to read page-long posts.

·       Many followers do not see your posts on the PC, but on your smartphone. Optimize the posts so for mobile devices, eg through mobile websites and short videos.

·       Be patient! A lot can be achieved with a smart social media strategy. But do not expect that through a Facebook account, the sales suddenly multiply overnight.

·       Do not post too much advertising about yourself. The customer should not feel that every post revolves around the sale of your service / product.


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