Reviso UK

  In the last article, we presented tools that you can use to measure customer satisfaction and loyalty. Improving customer satisfaction But what happens if you get a value that is too low and how can you improve it? Value quality Your product or service should meet or exceed your customers’ expectations. You should know exactly what your customers expect from you. Make it easy for the customer The buying process should be as simple as possible. If your customers have to search for a long time for what they are looking for or, for example, the payment is problematic, this often results in dissatisfied customers. Pay attention to speed In today’s world, everything can be done at the push of a button. Speed ​​is an important factor here. Be it deliveries, answers to customer questions or processing inquiries: if you are faster than your competitors, your customers will be very satisfied. Be realistic Don’t promise anything you can’t keep. There is nothing wor...

  When we apply for a job, many skills are required: Qualifications, knowledge (studies, training, IT, etc.), resilience, good appearance, willingness to travel and overtime, among other things. However, there are many other skills that are not required but are essential to carry out your job in a way that is beneficial to you and the company – the so-called “  soft skills  ”. What are soft skills? They are skills that are not acquired in a university or an apprenticeship, but  through personal experience and self-knowledge . We may have learned them because of life obstacles that we came out stronger from, or because of working in different companies and with different types of people that we had to adapt to. We may have also acquired it in our private lives, with our family, our friends, even with people who made it difficult for us. Some of these soft skills that will help us a lot in the world of work are: Resilience  – is the ability to adapt to circum...

  One of the most important parts of marketing is being able to  know the impact of your campaigns , and therefore to know if that effort has created the expected results. In this way you can demonstrate that the work you do is worthwhile in terms of  investment of time and money  and therefore in the future you will know how to better dedicate your resources to the campaigns that work. To get correct feedback from your marketing campaigns and measure their impact, you must have the right resources. For example, we know that Twitter has a tool to count the specific traffic to your website, but do we know exactly which tweets from your company have caused those visits? Or which articles on your blog have been the most popular and have attracted more customers to your company? Luckily, there are some special codes, the UTM codes. What are UTM codes? These “magic” codes  are small pieces of text that we must add to the end of the URL  and that will h...

  A long time ago, we can even speak of decades, when SMEs ceased to be a small company outside the corporate management strategies that large companies and multinationals have always had. When creating, defining, maintaining, directing, and growing a small business, we employ the same concepts and tools that large corporations use. For this reason, the brand concept, its creation and its positioning are increasingly important in SMEs. But what is the brand? The brand is  any commercial identification  with which a product or service is offered and recognized in the market. And when we speak of “anyone” we do so in the full extension of the word. We are at a time when  even the names of athletes, their nicknames, initials, etc., are trademarks  . But how do I create a brand? It is common to confuse the brand with a mere logo . This is part of it, but it is not the only thing. Obviously a strong and sonorous name and an elaborate and original logo ...

  Accounting Ratios – Part 2 We continue our blog on accounting ratios highlighting what you should consider when looking to invest in a company and what investors will study should they wish to invest into yours. The Quick Ratio/Acid test The Quick ratio sometimes referred to as the ‘acid test’. This is commonly used to test a company’s liquidity, in other words do you have enough cash or liquid assets to pay your immediate/short term creditors. This is calculated by taking your current assets, these being any current asset that is either cash or can be converted into cash pretty much immediately, so cash in the bank and any receivables, money owed to you by yours customers, any prepayments you may have made less your inventory. Inventory in most scenarios would not be a consideration as this can take a lot longer to liquidate or sell. Once this figure has been established, this is then divided by your current liabilities. Your current liabilities consist of short term financial o...

  In today’s climate getting the sale is one thing but getting paid for your invoices can be a struggle to say the least! Growing businesses can be struck by cashflow issues. If your business is new lines of credit may not be established yet and this can lead to problems when you want to grow but can’t pay your suppliers. Getting a bank loan or setting up an overdraft facility might not be the route you wish to take. Money from previous sales not hitting your bank in time to pay your suppliers for new stock in order to fulfil future orders can constrict your business so let’s look at the advantages and the steps to consider in factoring your invoices. What is invoice factoring? Invoice factoring has been around for some time now and in essence allows you as a company to sell your invoices to a finance company. They in turn pay for the invoices giving you immediate funds. This then enables you to run you business and gives you a far more favourable cashflow. Another advantage of fac...

  If your business is a limited company then you are liable for Corporation Tax on any profit your business makes. When you register your company you have a legal obligation to inform HMRC. Depending on your level of expertise in the tax and accounting arena you or your accountant will also have to file your accounts along with a tax return each year irrespective of whether you have made any money, so even if you’ve made a loss you still need to submit these legal documents. Based on any profit you do make, and please remember the calculation is based on net profit not gross the current rate of Corporation Tax is 19% and is applied for profits upto £300k. Accounting for Corporation Tax Once the amount of corporation tax has been calculated you can place an accrual within your accounts for this amount, debiting the profit and loss account in the year that the taxation occurred and placing the liability in the balance sheet awaiting payment. Sometimes this can be an estimate to final...